Demand Generation · Marketing Communications · Project Management

I turn complex marketing work into clear, measurable growth.

I'm a Calgary-based marketer with experience across demand generation, global communications, integrated campaigns and cross-functional project leadership.

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$120M+Influenced pipeline from campaigns, events and integrated marketing programs

2,000+SQLs generated across campaigns and regions

800+Opportunities created and advanced toward pipeline

50%Reduction in supplier over-communication at Avetta

Career-wide results reflect programs I led or supported across multiple years, organizations and regions; pipeline figures represent influenced pipeline, not solely individually sourced revenue.

About

I sit comfortably between strategy and execution. I can build the plan, align the people, launch the work and then use the results to decide what should happen next.

How I work

I like marketing that is grounded in customer behavior and business outcomes. I use campaign response, Sales conversations and performance data to improve segmentation, messaging, channel strategy and prioritization.

Demand GenerationIntegrated Campaigns Marketing CommunicationsProject Management ABMEventsPartner Marketing LocalizationMarketing Automation

My point of view

Campaign activity is not demand generation.

If Sales cannot see who engaged, why it matters and what to do next, the campaign is unfinished. I connect the strategy, campaign signals and Sales follow up so marketing creates usable intelligence, not just activity.

View my experience

Three lanes.
One marketer.

My career has moved across three connected disciplines. Rather than separating them, I use each one to make the others stronger.

Demand Generation

Integrated campaigns, regional growth, digital, events, partner marketing, telemarketing, pipeline and Sales alignment.

Marketing Communications

Global communications, localization, content, email programs, executive communications and audience engagement.

Project Management

Cross-functional programs, process improvement, stakeholder alignment, campaign operations and end-to-end execution.

Selected work

Not just descriptions. These are selected work samples from the decks, campaign plans and communications projects behind the results.

SMART Technologies · Demand Generation

Regional demand generation engine

I supported and led 100+ events, multiple integrated campaigns and regional digital programs designed to build awareness, create demand and contribute to significant pipeline.

Supported and led 100+ field, partner and industry events across multiple markets.
Executed integrated and regional digital campaigns across email, paid digital, content, telemarketing and partner channels.
Partnered with Sales, Channel and Product Marketing to convert engagement into qualified demand and significant influenced pipeline.

100+Events supported and led

Multi-channelIntegrated and regional digital campaigns

SignificantInfluenced pipeline contribution

SMART campaign planning and activation process

Tap to enlarge · campaign process

SMART Technologies · Integrated Campaign

Projector-to-Panel

I developed a multi-touch campaign for school districts transitioning from legacy projectors to interactive displays.

Telemarketing + email + landing page + field activation.
Sales enablement and coordinated follow-up built into the campaign.
Designed to identify active replacement intent, qualify interest and progress demos.

156Districts engaged

4.5%Conversion rate · vs. 3% target

$20KPipeline generated

Engaged 156 target districts and converted 4.5% into qualified leads, outperforming the 3% campaign target and generating $20K in pipeline.

Projector-to-Panel multi-touch demand strategy

Tap to enlarge · multi-touch strategy

Avetta · Communications + Project Management

Supplier communications transformation

I led a structured communications project focused on reducing duplication, improving ownership and creating a more consistent supplier experience.

Centralized communications across multiple platforms and stakeholders.
Established governance, ownership and a master communications structure.
Directed cross-functional work across communications, stakeholders and IT.

7,000+Suppliers impacted

50%Reduction in over-communication

16Team members directed

Avetta communications rationalization project overview

Tap to enlarge · project overview

View more work

Experience across

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CE Marketing & Growth

Need a marketer who can step in and own the work?

I take on select consulting and contract projects across campaign strategy, marketing communications, content, project management and go-to-market execution.

Best fit: defined projects, campaign builds, launches, communications work or fractional support where you need someone to move quickly and bring structure.

Campaign strategy and launch

ForTeams preparing to launch a campaign, product, event or regional initiative.

SolvesDisconnected tactics, unclear audiences and launches without a measurable path to pipeline.

IncludesAudience and message strategy, channel plan, campaign journey, activation roadmap and measurement framework.

TimelineTypically 4–8 weeks, depending on launch scope and execution support.

You leave withA launch-ready campaign system with clear ownership, assets, milestones and success measures.

Marketing communications transformation

ForGrowing organizations with fragmented, duplicated or inconsistent communications.

SolvesMessage overload, unclear ownership, channel duplication and communications that do not scale.

IncludesCommunications audit, stakeholder mapping, journey review, governance design and prioritized roadmap.

TimelineTypically 6–12 weeks, based on organizational complexity.

You leave withA simplified communications ecosystem, governance model and practical implementation plan.

Fractional demand generation support

ForLean marketing teams that need senior campaign leadership without adding a full-time hire.

SolvesExecution gaps, stalled campaigns and weak alignment between Marketing and Sales.

IncludesEmbedded planning, campaign management, cross-functional coordination, optimization and reporting.

TimelineThree-month minimum engagement, structured around agreed monthly priorities.

You leave withCampaign momentum, stronger operating structure and a repeatable demand generation rhythm.

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Let's connect

Looking for someone who can connect strategy to execution?

I'm open to demand generation, growth marketing, integrated marketing, marketing communications, product marketing-adjacent and project-focused marketing opportunities.

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