Demand Generation · Marketing Communications · Project Management

I turn complex marketing work into clear, measurable growth.

I'm a Calgary-based marketer with experience across demand generation, global communications, integrated campaigns and cross-functional project leadership.

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StrategyExecutionImpact

$120M+Influenced pipeline from campaigns, events and integrated marketing programs

2,000+SQLs generated across campaigns and regions

800+Opportunities created and advanced toward pipeline

50%Reduction in supplier over-communication at Avetta

Career-wide results reflect programs I led or supported across multiple years, organizations and regions; pipeline figures represent influenced pipeline, not solely individually sourced revenue.

Three lanes.
One marketer.

My career has moved across three connected disciplines. Rather than separating them, I use each one to make the others stronger.

Demand Generation

Integrated campaigns, regional growth, digital, events, partner marketing, telemarketing, pipeline and Sales alignment.

Marketing Communications

Global communications, localization, content, email programs, executive communications and audience engagement.

Project Management

Cross-functional programs, process improvement, stakeholder alignment, campaign operations and end-to-end execution.

Selected work

Not just descriptions. These are selected work samples from the decks, campaign plans and communications projects behind the results.

SMART Technologies · Demand Generation

Regional demand generation engine

I supported and led 100+ events, multiple integrated campaigns and regional digital programs designed to build awareness, create demand and contribute to significant pipeline.

Supported and led 100+ field, partner and industry events across multiple markets.
Executed integrated and regional digital campaigns across email, paid digital, content, telemarketing and partner channels.
Partnered with Sales, Channel and Product Marketing to convert engagement into qualified demand and significant influenced pipeline.

100+Events supported and led

Multi-channelIntegrated and regional digital campaigns

SignificantInfluenced pipeline contribution

SMART campaign planning and activation process

Tap to enlarge · campaign process

SMART Technologies · Integrated Campaign

Projector-to-Panel

I developed a multi-touch campaign for school districts transitioning from legacy projectors to interactive displays.

Telemarketing + email + landing page + field activation.
Sales enablement and coordinated follow-up built into the campaign.
Designed to identify active replacement intent, qualify interest and progress demos.

7Qualified leads from first touch

4-touchIntegrated journey

Projector-to-Panel multi-touch demand strategy

Tap to enlarge · multi-touch strategy

Avetta · Communications + Project Management

Supplier communications transformation

I led a structured communications project focused on reducing duplication, improving ownership and creating a more consistent supplier experience.

Centralized communications across multiple platforms and stakeholders.
Established governance, ownership and a master communications structure.
Directed cross-functional work across communications, stakeholders and IT.

7,000+Suppliers impacted

50%Reduction in over-communication

16Team members directed

Avetta communications rationalization project overview

Tap to enlarge · project overview

More work samples

Additional examples from performance reporting, digital demand and global communications processes.

SMART Projector-to-Panel core campaign assets

SMART · Integrated campaign assets across landing page, sales enablement and outreach

Apex Automation 2023 marketing strategy overview

Apex Automation · 2023 marketing strategy: communications, growth and workflow priorities

Apex Automation 2023 social media marketing strategy

Apex Automation · Social media, website and content strategy

Avetta translation and localization workflow

Avetta · Global communications and localization workflow

About

I sit comfortably between strategy and execution. I can build the plan, align the people, launch the work and then use the results to decide what should happen next.

How I work

I like marketing that is grounded in customer behavior and business outcomes. I use campaign response, Sales conversations and performance data to improve segmentation, messaging, channel strategy and prioritization.

Demand GenerationIntegrated Campaigns Marketing CommunicationsProject Management ABMEventsPartner Marketing LocalizationMarketing Automation

My point of view

Good marketing creates clarity: for the customer, for Sales and for the business. I care less about activity for activity's sake and more about whether the work creates qualified demand, better decisions and stronger execution.

Experience

A career progression from customer experience and content into global communications, project leadership and demand generation.

Oct 2025 — Present

Demand Generation Manager, Marketing

SMART Technologies

Regional demand generation, integrated campaigns, partner marketing, events, digital, telemarketing, MDF and pipeline strategy.

May 2022 — Present

Marketing Consultant

CE Marketing & Growth · Contract / Freelance

Selected contracted work across marketing strategy, communications, campaigns, content and project execution.

Jul 2023 — Jan 2025

Project Specialist, Marketing Communications

Avetta

Cross-functional marketing projects, multi-channel campaigns, project management, communications optimization and performance reporting.

Feb 2022 — Jul 2023

Global Communications Specialist

Avetta

Global communications, localization, automated email marketing, webinars, executive communications and KPI tracking across NORAM, EMEA, APAC and LATAM.

Jun 2021 — Dec 2021

Content Strategist

Avenue Living Asset Management

Content strategy, editorial planning, SEO, social media and photo/video production.

Jan 2019 — Feb 2021

Client Service Specialist

ATB Financial

Client relationships, financial service delivery, customer problem-solving and CRM documentation.

CE Marketing & Growth

Need a marketer who can step in and own the work?

I take on select consulting and contract projects across campaign strategy, marketing communications, content, project management and go-to-market execution.

Best fit: defined projects, campaign builds, launches, communications work or fractional support where you need someone to move quickly and bring structure.

Start a project

Education

Formal training in marketing, research, communications and marketing leadership.

University of Lethbridge

Bachelor of Management

Marketing Research & Communications · 2017–2021

University of Fredericton

Master of Digital Marketing

Marketing Leadership & Global Brand Management · In progress · expected 2028

Let's connect

Looking for someone who can connect strategy to execution?

I'm open to demand generation, growth marketing, integrated marketing, marketing communications, product marketing-adjacent and project-focused marketing opportunities.

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