Marketing Communications Campaign Strategy
Mapped a multi-audience communications ecosystem spanning client, prospect and supplier marketing to coordinate campaigns, webinars, events, newsletters and lifecycle communications across regions.
Portfolio
More work samples
Additional examples from performance reporting, digital demand and global communications processes.
Supplier Communications Risk Framework
Developed a strategic framework for rationalizing global supplier communications, identifying opportunities around localization, message clarity, channel alignment, duplication and supplier experience.
Communications Rationalization & Transformation
Led a cross-functional transformation across 213 supplier touchpoints, simplifying 120+ communications and eliminating 80+ outdated or redundant messages while reducing communication volume by 38%.
2023 Full Marketing Strategy
Developed a comprehensive strategy spanning brand visibility, social media, internal communications, HR marketing, digital presence, events and promotional marketing, supported by competitive and performance analysis.
Integrated Communications Planning
Built a detailed communications calendar to coordinate client, prospect and supplier campaigns across webinars, newsletters, events, nurture programs and segmented marketing initiatives.
GTM Enablement Roadmap
Developed a structured enablement roadmap spanning onboarding, GTM programs, skill development, leadership development and sales technology initiatives across a multi-quarter planning horizon.